The Beka Wigs Brooklyn Studio

Beka Wigs is a luxury human hair wig studio in Midwood, Brooklyn. Every piece is made from cuticle-aligned European and Russian hair, hand-tied, and finished personally by founder Rivka Betito. Fittings are private and by appointment — no showroom floor, no walk-in racks, one client at a time.

Visit the studio

Beka Wigs
1277 E 14th St, Unit 608B
Brooklyn, NY 11230 — the Vitagraph building, Midwood
(718) 530-2419 · WhatsApp

Open Sunday through Thursday, 10:00 AM – 5:00 PM, by appointment. The studio is a short walk from the Avenue M station (B and Q lines), with street parking in the neighborhood.

What happens at a fitting

An appointment runs about an hour. We talk through how you wear your hair — length, color, parting, density — then fit pieces from the current studio work against your hairline and skin tone. Made-to-measure begins with cap measurements taken in person. When a piece is chosen or commissioned, it is cut, colored if needed, and hand-finished before pickup or delivery. Read about the three collections of the house in The Signature Collection, or the by-appointment work of The Private Collection.

Who comes to the Brooklyn studio

From all five boroughs and beyond. Clients visit from Manhattan, Queens, Long Island, and Monsey; private visits in New Jersey are available on request, and finished pieces ship worldwide.

The sheitel community. The studio sits in the heart of Midwood. If you are choosing a first sheitel or upgrading, start with our sheitel buyer's guide, then come try the difference between processed hair and cuticle-aligned European and Russian hair in person.

Medical hair loss. Fittings for alopecia, chemotherapy, and other medical hair loss are private and unhurried. Tell us when you book and we will set the appointment accordingly.

Why clients travel to us

Beka Wigs holds 4.7 stars on Google and a following of 715,000 on Instagram, where the studio's fittings and finished pieces are posted daily. The work is the reason: unprocessed hair selected in single-donor bundles, hand-tied caps, and a hairline finished knot by knot — explained in our Built to Last guide. Pieces start around $2,800; verify anything sold elsewhere under our name on the authenticity page.

Frequently asked questions

Do I need an appointment to visit Beka Wigs in Brooklyn?

Yes — the studio is by appointment only. Call (718) 530-2419 or message us on WhatsApp or Instagram to book. Appointments are private.

Where exactly is the studio?

Unit 608B in the Vitagraph building at 1277 E 14th St, Brooklyn, NY 11230 — in Midwood, a short walk from the Avenue M station on the B and Q lines.

Do you make sheitels?

Yes. European and Russian hair sheitels are core studio work, fitted in person in Midwood. Our sheitel buyer's guide covers cost, construction, and what to check before buying.

Can I bring a wig in for repair or styling?

Yes — washing and styling, hairline and knot repair, and color refresh are done at the studio: Beka pieces first, other high-end pieces case by case.

I'm not in New York. Can I still buy from Beka Wigs?

Yes. Private visits in New Jersey are available on request, remote video consultations cover everywhere else, and finished pieces ship worldwide from Brooklyn.